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In short, SEO and SEM get visitors onto your website.
SEARCH ENGINE OPTIMIZATION ensures that your website can be found on the Web in organic (non-paid) search results. Contrary to the popular belief, putting the site on the Web is not all it takes to attract visitors. Your website must have quality content that will rank highly for target keywords (terms that you expect your visitors to use when looking for your product or service). In addition, your website must be submitted to various directories and engines in order to get indexed. These are the minimum requirements, and there’s quite a bit more that goes into SEO.
We have been optimizing websites for search engine rankings since 2005. Over the years we figured out what to do, and just as importantly – what not to do. We use a proven, step-by-step process for optimizing websites for search and have numerous examples of top 10 rankings for multiple target key phrases.
SEARCH ENGINE MARKETING is paid advertising in search results. Typically, when speaking about SEM, we mean Google Adwords although SEM is not limited to Google and we can help you advertise on Yahoo and Bing.
There are special considerations when advertising with search engines. Despite what conventional wisdom might tell you, you can pay less and have your ads show on the first page. We can help you target the right keywords; test the right mix of wording, scheduling and other factors. Take advantage of our expertise and get premium ad spots for less.
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